How to Boost Your YouTube Video Views and Conversion Rates

If you’re not already using video marketing to acquire new customers, then you’re missing out. Video drives traffic and provides higher engagement rates. You can use video to showcase customer testimonials, product details, or demos. It’s a simple way to communicate your message in a format that people enjoy. In fact, internet users on mobile…

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Should You Pay for Leads to Expand Your Customer List?

The common thinking among many Internet marketers is that you are never supposed to buy email lists because the people on that list don’t know you. After all, you don’t know for sure they are open to what you are selling. They may mark you as spam and get you banned from email services. All…

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Start Increasing Your E-commerce Conversion Rates in 4 Steps

After you’ve spent money and time to generate traffic, you need conversions. Your conversion rates are instrumental in your success. So, how do you increase the percentage of people that complete the desired action? By targeting the right people and rethinking your existing strategy. Generally, if you’re having trouble converting traffic, there’s a reason behind…

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Burying Bad Reviews with Better Reputation Management

Your online reputation can make or break your chances of success. You need to maintain a positive image, whether you’re selling affiliate products or producing your own items. When a customer leaves a negative review, it can cause potential prospects to reconsider their decision. You could lose sales due to these negative responses, which is…

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Easy Solutions to Help Boost Your Email Open Rates

If you use email marketing, then you understand the importance of email open rates. Only a portion of the people that you send emails to will actually open the email. This is why you need to grab their attention with the subject line. Unfortunately, creating an effective subject line isn’t always easy. People get a…

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4 Ways to Use Social Media to Obtain High-Converting Sales Leads

Being able to obtain high-converting leads is an essential part of online marketing. There are many tools at your disposal, but one of the most cost-effective tools is social media. With the power of social media, you’ve got the ability to reach millions of internet users that are ready to buy. You’ve probably already started…

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5 Social Media Advertising Techniques to Adopt

Online advertising spending has surpassed spending on television advertising. While PPC advertising is a big chunk of this spending, social media advertising is becoming just as important. If you’re not already using social media ads to gain new followers or more prospects, then there are a few techniques that you should adopt. Use Ads to…

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How to Use Podcasts in Your Online Marketing Strategy

Despite the increase in video streaming, podcasts remain a popular medium. This means that you should consider using podcasts in your online marketing strategy. You can use them to repurpose old blog articles or to build relationships with influencers in your industry. What is a podcast? Basically, it’s just an audio file. The delivery method…

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How BackLinks and Answering Questions Can Work Together For Your Business

In this video the viewer is presented the issue of building backlinks, where a simple way of doing it is by simply answering questions. Answering questions allows anyone to establish himself/herself as a voice of authority and it can also be a way to build backlinks for his/her website/s. Specific steps are given in this…

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How to Build a Community to Increase Customer Retention

There are many different strategies for driving traffic to your site and increasing customer retention. While you could spend large sums of money on advertising and marketing, there are other solutions available. Building your own website community is a great method of building loyalty and repeat traffic. What’s an online community? Basically, a community is…

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